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Press Release CardScan UNVEILS CARDSCAN LEAD QUALIFIER® FOR FAST, EFFICIENT FOLLOW-UP AND MANAGEMENT OF TRADESHOW LEADS Cost-Effective, Comprehensive Capture/Management Solution Accelerates Sales CAMBRIDGE, Mass. - October 17, 2005 - CardScan®, Inc., the leading provider of solutions that maintains and enhances the value of contact data, today launched "CardScan Lead Qualifier," the first powerful, cost-effective, and simple solution for capturing, managing, and quickly following up on tradeshow leads. Trade show leads are often among the hottest/highest-value sales leads. Experts estimate that nearly half of all tradeshow attendees make a purchase in that market within six months -- which makes the accurate capture, sharing, and follow-up on that data a business imperative. "CardScan Lead Qualifier is providing new power to the tradeshow exhibitors and business professionals who want to capture information while in any business development environment and immediately share it, manage it, and follow up on it faster than ever before," said Peter J. Weyman, president of CardScan "By converting familiar business cards and simple paper lead forms into a sortable, reportable, and searchable database of prospects, CardScan Lead Qualifier accelerates sales processes, improves company competitiveness, and maximizes the return on expensive investments in tradeshow marketing. Best of all, it accomplishes this through a cost-effective, portable, and easy-to-use solution." Based on CardScan's palm-sized card reader that sits on hundreds of executive and home office desks across the globe, Lead Qualifier combines the company's proprietary interpretive technology - the software that incorporates thousands of rules for interpreting business card fields and understanding the nuances of properly reading all types of business card data - with simple paper lead forms to accelerate the sales cycle for professionals in any networking event. By affixing the prospect's business card to a CardScan paper lead form (on which notes can be made and fields checked prior to scanning), trade show attendees and business professionals alike can use Lead Qualifier to simultaneously capture business-card contact data and relevant Once leads are captured, CardScan Lead Qualifier creates a versatile database that enables sales managers to attain better control of the sales process. For example, they can:
CardScan Lead Qualifier is a complete hardware, software, and supplies bundle, including:
CardScan Lead Qualifier is available immediately from leading office-supply and electronics retailers, online stores, catalogs, and the CardScan Web site (www.cardscan.com). The product runs on Microsoft Windows® XP, Microsoft Windows 2000, or later systems. |
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