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Lauren Knox
Ketchum
+1 404.879.9157
lauren.knox@ketchum.com


Press Release

CardScan UNVEILS CARDSCAN LEAD QUALIFIER® FOR FAST, EFFICIENT FOLLOW-UP AND MANAGEMENT OF TRADESHOW LEADS

Cost-Effective, Comprehensive Capture/Management Solution Accelerates Sales

CAMBRIDGE, Mass. - October 17, 2005 - CardScan®, Inc., the leading provider of solutions that maintains and enhances the value of contact data, today launched "CardScan Lead Qualifier," the first powerful, cost-effective, and simple solution for capturing, managing, and quickly following up on tradeshow leads.

Trade show leads are often among the hottest/highest-value sales leads. Experts estimate that nearly half of all tradeshow attendees make a purchase in that market within six months -- which makes the accurate capture, sharing, and follow-up on that data a business imperative.

"CardScan Lead Qualifier is providing new power to the tradeshow exhibitors and business professionals who want to capture information while in any business development environment and immediately share it, manage it, and follow up on it faster than ever before," said Peter J. Weyman, president of CardScan  "By converting familiar business cards and simple paper lead forms into a sortable, reportable, and searchable database of prospects, CardScan Lead Qualifier accelerates sales processes, improves company competitiveness, and maximizes the return on expensive investments in tradeshow marketing.  Best of all, it accomplishes this through a cost-effective, portable, and easy-to-use solution."

Based on CardScan's palm-sized card reader that sits on hundreds of executive and home office desks across the globe, Lead Qualifier combines the company's proprietary interpretive technology - the software that incorporates thousands of rules for interpreting business card fields and understanding the nuances of properly reading all types of business card data - with simple paper lead forms to accelerate the sales cycle for professionals in any networking event. By affixing the prospect's business card to a CardScan paper lead form (on which notes can be made and fields checked prior to scanning), trade show attendees and business professionals alike can use Lead Qualifier to simultaneously capture business-card contact data and relevant
lead-qualifying information.

Once leads are captured, CardScan Lead Qualifier creates a versatile database that enables sales managers to attain better control of the sales process.  For example, they can:

  • Sort and prioritize leads to ensure they first concentrate on the hottest prospects.
  • Contact top leads with one-click e-mail and locate addresses with one-click MapQuest access.
  • Easily track results, costs, and other details or conduct surveys to build market intelligence using familiar software like Microsoft® Word® and Microsoft Excel®.
  • Securely backup and access their prospect data from any Web browser anytime.

CardScan Lead Qualifier is a complete hardware, software, and supplies bundle, including:

  • One CardScan Executive (700c) scanner
  • One CardScan Lead Qualifier software CD and license
  • One carrying case
  • One USB cable
  • Four 50-packs of Card Scan Lead Qualifier forms
  • Three scanner cleaner cards
  • Two CardScan software licenses to share data with co-workers

CardScan Lead Qualifier is available immediately from leading office-supply and electronics retailers, online stores, catalogs, and the CardScan Web site (www.cardscan.com). The product runs on Microsoft Windows® XP, Microsoft Windows 2000, or later systems.

See the CardScan Web site for additional system-requirements details.  CardScan Lead Qualifier is available for a suggested retail price of $549 with a 30-day risk-free trial/money-back guarantee.  CardScan Lead Qualifier also comes with a one-year warranty and no-charge technical support. Lead forms - available in three varieties to suite individual business needs - can be purchased in packs of 50 for a suggested retail price of $12.95 each.  Additional product information is available on the Web at http://www.cardscan.com/products/lead_qualifier.asp.

Founded in 1993, CardScan is the leading provider of solutions that accelerate the capture, access, and management of personal- and business-contact information.  CardScan is recognized by the NDP Group as selling the market's leading business card reader and enjoys long-standing partnerships with the world's top software developers.  CardScan's award-winning products can be integrated with a wide range of market-leading customer relationship management (CRM) solutions.  CardScan is a privately-held company headquartered in Cambridge, Mass. For more information, visit www.cardscan.com.

© CardScan, a Newell Rubbermaid brand


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